6B CREATIVES — WEBSITE REDESIGN BRIEF
Use this worksheet to prepare a design conversation. Unknowns are useful discussion points.

1. BUSINESS / PRIMARY AUDIENCE
Business name:
Main services or products:
Actual location and areas served:
Who will use the website:

2. THE PROBLEM
Our current website makes it difficult for:
To:
The next website should help them:

3. VISITOR QUESTIONS / CONTENT
Question | Answer or material needed | Owner

4. ESSENTIAL JOURNEYS
Primary visitor action:
Information required before that action:
Where enquiries or bookings should arrive:
What confirmation the visitor should see:

5. SCOPE
Essential pages / functions:
Optional additions:
Existing systems or tools:
Editing and maintenance needs:

6. CONTENT / APPROVAL
Existing brand files, text and imagery:
Missing materials and owners:
Decision-maker / approver:
Launch constraints:

7. ACCEPTANCE / HANDOVER
Phone and keyboard journeys to check:
Form or booking test:
Files, access and editing guidance required:
Questions for the proposal:

6B CREATIVES INC. | Windsor, Ontario
https://6bcreatives.com/article-website-brief.html
info@6bcreatives.com