Website strategy & content
Define the audience, map the pages and organize the information visitors need before making a decision.
- Content inventory
- Sitemap
- Page priorities
- Conversion paths

Plan and build a digital presence around your content, your customers and the actions that matter.
Start with the visitor’s questions. Organize the content, establish the routes through it, and design each page around an understandable next step.
Responsive layouts, readable content and accessible interactions are part of the experience from the beginning. A site should remain useful on a phone and manageable after handover.
A content inventory, sitemap, design direction and implementation plan help make the work concrete before development starts.
Talk about your projectThe scope / Built around your project
A website is a connected set of decisions: what to say, where to say it and how the visitor moves forward.
Define the audience, map the pages and organize the information visitors need before making a decision.
Plan the interface in wireframes, then build a visual system that works across desktop, tablet and mobile.
Build an editable website around reusable page sections and a clear publishing workflow. The platform and required licences are agreed in the scope.
Plan product browsing and checkout around the business’s requirements, then test the agreed journeys before launch.
These are examples of work we can scope together. Deliverables, revisions, production costs and timelines are confirmed in your project proposal.
Concept Structure Experience
Before colour and animation, we decide what the visitor needs to understand. That plan becomes a page hierarchy, an interface and a practical route to the next step.

Make the offer and intended audience understandable before asking someone to act.
Group services clearly, use descriptive navigation and keep contact within reach.
Build responsive layouts, check key interactions and agree how content will be edited.
Define success before development
Home, service, company and contact pages share a visual language while serving different visitor questions.
Check form labels, validation, confirmation and delivery to the agreed inbox. The experience includes what happens after Submit.
Agree the editable areas, reusable templates and publishing workflow, then provide guidance for the people maintaining the site.
Agree the measures that matter—such as completed enquiries or store purchases—and the analytics setup needed to review them. Targets and outcomes depend on the project.
Selected client work / Koirala Heating & Cooling

The website presentation shows how service information, company context and contact routes can share one visual system across different page types.
How the work takes shape
Agree the content, page structure, platform and required functionality.
Review wireframes and responsive page designs before development.
Implement the agreed design and check navigation, forms and key journeys.
Complete launch checks and explain how to manage the agreed editable content.
Based in Windsor, Ontario, 6B Creatives works with businesses across Canada and beyond. Discuss your project with our studio.
A new idea. A next chapter.