Logo & visual identity
Logo design and refinement, colour palettes, typography and a practical set of rules for using them together.
- Primary and secondary logo versions
- Colour references
- Type choices
- Usage guidance
A CLEAR IDENTITY.
EVERYWHERE IT GOES.
Shape the way your business is recognized, from the first impression to the smallest everyday detail.
Start
WITH CONTEXT.
Start with what people need to understand about your business. Then turn that understanding into a visual language that works across the materials you actually use.
Identity is more than a mark. Typography, colour, imagery and layout need to hold together across a website, a sign, a document and a campaign.
What we can discuss
- Visual identity
- Graphic design
- Print & signage
- Marketing creative
Before we begin
Brand files, content requirements, intended applications and approval responsibilities form the starting point for a useful creative brief.
Talk about your projectThe scope / Built around your project
WHAT WE
can make.
From a logo to the materials that carry it. Each project starts with the applications your business needs.
Graphic design
A consistent visual language for the materials people encounter in print, in presentations and online.
- Brochures
- Flyers
- Business cards
- Presentation layouts
- Social graphics
Print & signage
Design shaped around the actual size, material and viewing distance, with production requirements agreed before artwork is prepared.
- Posters
- Banners
- Signage layouts
- Print-ready artwork
Campaign creative
A connected set of assets for an offer, launch or event, adapted to the places where the campaign will appear.
- Digital ads
- Promotional artwork
- Campaign layouts
- Format adaptations
These are examples of work we can scope together. Deliverables, revisions, production costs and timelines are confirmed in your project proposal.
Studio demonstration / Not a client before-and-after
A FIRST THOUGHT.
A considered identity.
A rough sketch opens a conversation. Proportion, legibility and applications turn that idea into something a business can use.
shape / balance / clarity
6B CREATIVESWhat changes? The geometry becomes consistent, the spacing is resolved and the mark is tested at different sizes.
What gets delivered? The logo files and agreed applications, supported by colour, typography and usage guidance.
Selected client work / Identity, packaging, print & campaigns
DESIGNED FOR
the real world.
Logo design & signage / Selected client work
A DISTINCT MARK.
Made to be seen.
How the work takes shape
FROM BRIEF
to handover.
- 01
Discover
Review the business, audience, existing materials and intended uses.
- 02
Explore
Develop initial ideas and discuss the direction before refining the design.
- 03
Refine
Test the selected direction in real applications and review the details.
- 04
Deliver
Prepare the agreed artwork, file formats and guidance for everyday use.
Based in Windsor, Ontario, 6B Creatives works with businesses across Canada and beyond. Discuss your project with our studio.