BETTER QUESTIONS.
Better design decisions.
Planning a website or a new identity? These guides explain what to consider, what to ask and how to prepare, with examples from our work and free worksheets.
3 guides

How to write a website redesign brief
Prepare a brief that helps you explain the job and compare proposals.
Includes a free worksheetRead the guide
A brand identity has to work beyond the logo
Check whether your identity works across the materials your business uses.
Includes a free worksheetRead the guide
How to evaluate a design portfolio
Compare studios by the work they can show and the questions they can answer.
Includes a free worksheetRead the guideNo guides match that search. Try “website”, “brand” or “portfolio”.

