Website strategy & content
Identify your audience, map the pages and organize the information they need to decide whether to get in touch.
- Content inventory
- Sitemap
- Page priorities
- Enquiry and booking journeys
A BETTER WEBSITE.
A CLEARER NEXT STEP.
Website planning, design and development that helps visitors understand your business and take the next step.
6B / Web & Digital
What do
VISITORS NEED?
What do visitors need to know, and what should they do next? We use those questions to organize your content, navigation and page layouts.
The site needs to work on a phone, read comfortably and be straightforward to navigate. We also agree how you’ll update it after launch.
How we can help
- Website strategy
- UI/UX design
- WordPress & Elementor
- E-commerce
Before we begin
We review your existing content, map the pages and agree the design direction and platform before development begins.
Talk about your projectServices / What we can make together
FROM STRUCTURE
to screen.
The website needs to answer the right questions, put information where people expect it and make the next step obvious.
UI/UX & responsive design
Plan the page layouts in wireframes, then develop the design for desktop, tablet and mobile.
- Wireframes
- Page designs
- Navigation
- Responsive layouts
WordPress & Elementor
Build an editable WordPress website with reusable sections and a publishing process your team understands. We agree the platform and any required licences in the proposal.
- Page templates
- Reusable components
- Content setup
- Editor handover
E-commerce & launch
Plan product browsing and checkout around your catalogue and customers, then test the agreed buying steps before launch.
- Product structure
- Store setup
- Form and checkout checks
- Launch checklist
Your proposal will set out the work, review stages, costs and timeline before the project begins.
Concept Structure Experience
A CLEAR PLAN.
A useful website.
Before choosing colours or animation, we decide what visitors need to know. The example below shows how a page can move from an introduction to services, evidence and contact.
LOGOAbout · Services · Contact
WHO WE HELPA clear offer.
A clear next step.
A clear next step.
Service 01Service 02Service 03
PROOF / REASSURANCE / CONTACT
Answer the first question.
Explain the offer and who it is for before asking someone to get in touch.
Make the route visible.
Group related services, give navigation links descriptive names and make contact information easy to find.
Make it usable every day.
Check the layouts, links and forms, and agree how your team will edit the content.
Define success before development
THE RESULT IS MORE
than a homepage.
A connected page system
The home, service, company and contact pages should feel like one website, with each page answering a different question.
A tested enquiry journey
Check form labels, validation, confirmation and delivery to the agreed inbox. The experience includes what happens after Submit.
Editing and handover
Agree which areas your team will edit, then provide guidance on using the templates and keeping content up to date.
A measurable launch
Decide what you want to measure, such as completed enquiries or purchases, and agree any analytics setup needed. Results depend on the project and the business behind it.
Selected client work / Koirala Heating & Cooling
A CONNECTED
website experience.
The Koirala website uses the same navigation, colours and layout patterns across its service, company, contact and blog pages.
How the work takes shape
FROM BRIEF
to handover.
- 01
Plan
Agree the content, page structure, platform and required functionality.
- 02
Design
Review wireframes and responsive page designs before development.
- 03
Build & test
Implement the agreed design and check navigation, forms and key journeys.
- 04
Launch & hand over
Complete launch checks and explain how to manage the agreed editable content.
Based in Windsor, Ontario, 6B Creatives works with businesses across Canada and beyond. Discuss your project with our studio.